Cobi Bitton, founder and CEO of INTEGRITAS PEOPLE & BUSINESS (IPB), has extensive experience in managing business development and as a head of BD strategy in Israel and internationally. He also has significant experience as a consultant in corporate mergers and acquisitions. Over the past 30 years, Cobi has been involved in managing business development, consulting, and leading innovation processes.

He also provides consulting services on corporate innovation to startups, mature companies, global corporations, manufacturing companies, and individual strategic growth investors. He has worked in the following countries, among others: Israel, USA, Greece, Romania, Bulgaria, Czech Republic, Slovakia, Poland, Italy, Switzerland, Russia, Mexico, Brazil, India, United Arab Emirates, Singapore, Cambodia, Ethiopia, Ghana.